Social media can be a great marketing tool for your business. With so many social media outlets to choose from, it can be a challenge to determine how to use them effectively. Depending on your industry, different networks will be better for your business.
First let’s discuss some general points about some of the main social networks. Google Plus+ is an important outlet for any business as it increases your rankings on Google. YouTube videos are also helpful as personalized videos allow you to tell your story and can be shared on other social networks. LinkedIn is great if you are a professional business that serves other businesses. Twitter and Facebook are both great for sharing with customers what you are up to and encouraging interaction with customers.
Now, let’s talk about specific ideas for using social networks. There are certain types of videos that can benefit any business. One is a trailer video that tells your story and why you do what you do. Another idea is to share facts and figures about your industry. You can also share stories about customer success. Creating a question and answer video and product tutorials are also engaging for customers.
On other social networks such as Google Plus+, Facebook, and Twitter, it is helpful to post a variety of content. Alternate posting text, links, images, and videos to keep people interested and excited about your postings. You could run a giveaway campaign, share promotions, show behind the scenes of your business, tell company news, etc. to draw people to your business.
Each social network will allow you to provide a description of your business. Take advantage of this to showcase what you can do for customers. Remember that you do not need to be active with all social media outlets but actively use the outlets you do select. It is better to stay off Facebook than to have a page that has not been updated in a few months or longer as this may lead people to believe you are not in business.
In addition to the networks discussed in this article, there are others such as Pinterest, Instagram, and blogging sites. If you want detailed assistance or information about social media sites and how to use them, contact the Market Research Center at [email protected] or (307) 766-5389.
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