When working with government agencies, a lot of “interaction” is done online through websites like the System for Award Management (SAM) and the Dynamic Small Business Search (DSBS). But that doesn’t mean you have to simply create profiles on these sites and then sit back and wait for the phone to ring.
In addition to relying on online registrations and profiles, many companies prefer to create physical marketing materials to send directly to government agencies that are catered specifically to the business’s ability to work in the government market.
A vital piece of this information is your Capabilities Statement, similar to the Capabilities Narrative that is a part of your DSBS Profile. However, the physical Capabilities Statement you prepare gives you a bit more room to market your business. Here are a few tips on how to create an effective Capabilities Statement:
- Keep it brief. Contracting Officers like to scan a one page document and get a sense of your strengths and expertise.
- Keep the format simple. Bullet points and brief statements are easier to scan.
- Include relevant information like a DUNS Number, CAGE Code, NAICS Codes, any certifications such as Woman-Owned Small Business, Veteran-Owned Small Business, etc.
- List your core competencies – the major goods or services you provide that are particular strengths compared to your competitors.
- Include any past performance your business has. List your major jobs - prior government experience is best, but a few examples of private or commercial work will help if you have no government contracting experience.
- Include company logo, address, and relevant contact information.
A Capabilities Statement can be sent directly to an agency if you’re willing to do your homework. If you know of a specific agency you’d like to work with (National Parks Service, for example), do a little research and find their offices near you and find an address where you can send your information. Ideally, you will find a Contracting office to mail the packet. Also, you can tailor your Capabilities Statements to the type of work needed by each agency.
The Wyoming Entrepreneur PTAC has templates available to help you to create your Capabilities Statement and is happy to assist you and review it when it’s done. Contact us at 307-234-3203 for assistance.
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