A website can be a great marketing tool for a business. However, not all companies can afford to hire a web developer. There are a variety of web editing tools that allow people to build their own websites with no knowledge of code. Many tools allow people to drag and drop content to pages and have professional, customizable templates. These are much easier to use than tools that require web tracking code and plugins. When choosing a tool, there are a few key features to look for.
One feature to look for is the ability to create custom page keywords, titles, and descriptions for each page. Some tools will not allow you to change these or will require the same for each page. You want a tool that will let you update these for each page. When you write page keywords, titles, and descriptions for each page, it allows search engines to connect this information to your content and can improve your rankings. This will attract more searchers to your website.
Another feature to look for is a tool that will automatically create a mobile friendly version of your website. Many people are searching for businesses on smartphones and tablets so it is important that customers can access your site on these devices. Some tools create a mobile friendly site for you while others charge extra or make you create a mobile version yourself.
It is additionally important to look at the customer support provided by each tool. There are tools that provide detailed tutorials and offer email and/or phone support while others offer less assistance. Review the support offer to determine if there is enough information about the tool available that will assist you in creating your website. You want a tool that you are confident will allow you to create a website that reflects your business and promotes it to customers.
Once you have narrowed down your search and found tools with the features mentioned above the final factor to consider is price. Tools differ in what they offer for free and what features they charge for. Determine what features you desire and select a tool that offers them at a price you are comfortable with.
If you want more information about using a do it yourself website building tool, contact [email protected] or (307) 766-5389.
Comments