In my job I end up on email lists from a wide variety of organizations that I have accessed while researching for clients. One email that hit my in basket caught my attention with the following blurb.
"Social media is conditioning your customers to respond to marketing that engages them on all levels – professional, social and personal. This layered approach to marketing creates a message that is like a ball of string that slowly unravels to reveal the core, and at that core is the vital ingredient for successful marketing today – you."
Since we've been spending a lot of time at WyEn.biz working on social media I was hooked. The link took me to an article by Jeff Korhan who lays out an excellent background and reasoning why small companies need to be paying attention to social media. To summarize, he thinks that today's consumer is looking for companies that engage them on three levels: professional, social and personal. If you rely on the old tried and true style of marketing, this means that customers may be looking elsewhere for information about your business and your company. I'd recommend reading the article. It can be found at: http://www.lawnandlandscape.com/three_essential_layers_social_media_storm.aspx?sid=237403&key=1865723550
This makes sense to me -- how about you? Any experiences with Social Media?
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